After attending DesignCon earlier this year in Santa Clara, we were really curious to see what its east-coast sibling was like. A few of our team members traveled to Boston, MA last week for Embedded Systems Conference. Although smaller in size than some of the other embedded systems conferences we attended this year, ESC felt very engaged as every exhibitor and attendee seemed to have a personal interest in the industry and topics discussed.
With the embedded systems market flourishing in New England, the conference attracts a huge variety of embedded engineers, technology suppliers, and high-level executives that network, demo the industry’s newest technological advances and tools, and discuss challenges and expectations of the industry. The entire event had four conferences going on simultaneously — ESC, BIOMEDevice, Design and Manufacturing New England, and PLASTEC — so there was quite a bit of diversity among attendees and exhibitors. There were also a lot of important topics discussed at the conference. Some of the most interesting ones were advanced technologies, particularly utilizing machine learning in building smart platforms, safety and security for embedded systems, and applications in IoT.
Octopart’s booth stayed busy throughout both days of the conference (and was even busier at lunch time!). Our favorite part was talking to ESC’s diverse crowd of engineers (R&D, mechanical, hardware and software) that found Octopart useful for technical research regardless of their industry. We also talked to contract manufacturers about finding and comparing pricing for parts between distributors, and to OEMs that were interested in the BOM Tool and the ability to see pricing in real-time. It was great introducing people to Octopart, explaining the full spectrum of the features and ways Octopart can make their work easier, and hearing from some of our fans. We collected invaluable feedback from them that we are going to pay close attention to as we continue to improve Octopart, so stay tuned (we hear you about rethinking parametric search).
These brain-shaped stress balls proved very popular at Embedded World, and ESC was no exception! A lot of people from the medical crowd stopped by our booth to pick up a brain.
Having members from our engineering team along with our marketing team work together really helped provide attendees with a complete picture of Octopart’s capabilities. We learned a great deal, not only about the projects our established and newly acquired fans are working on, but also about the things they would like to see on Octopart that would be helpful in making their work more efficient. Thank you for stopping by and we look forward to exhibiting at ESC Boston next year!
In the meantime, make sure to see us at Maker Faire Bay Area on May 19-21 in San Mateo.